Mythos Media

Mythos Media Weblog

For Better or Worse: Myth is Alive and Well in Business.

by James Curcio on 2008-07-12 15:09:33
tags: branding, business, marketing, myth, mythology

A quick look at the marketing for films, books and music shows the profound value that mythology has within the modern marketplace. This role is made more pervasive – and potentially beneficial or dangerous – as a result of the proliferation of instantaneous and virtually limitless communication mediums. Myth is so entrenched ...

 

The Immanence of Myth

by James Curcio on 2008-06-03 23:55:18
tags: mythology, mythos, philosophy, psychology

Though presently in a rough draft form, in many ways I hope this book will explain why I co-founded Mythos Media, and what I hope to accomplish with it- and with all of you. Enjoy these excerpts. (PDF)

"The following are in-progress chapters for an upcoming work The Immanence of ...