For Better or Worse: Myth is Alive and Well in Business.
by James Curcio on 2008-07-12 15:09:33tags: branding, business, marketing, myth, mythology
A quick look at the marketing for films, books and music shows the profound value that mythology has within the modern marketplace. This role is made more pervasive – and potentially beneficial or dangerous – as a result of the proliferation of instantaneous and virtually limitless communication mediums. Myth is so entrenched ...